Hyundai Motor America announced that it is partnering with Street Concepts, one of the leading developers of auto show vehicles, to create a modified Genesis Coupe for the 2008 Specialty Equipment Market Association (SEMA) Show. The all-new, rear-wheel drive Street Concepts Genesis Coupe will make its SEMA Show debut at the Las Vegas Convention Center on November 4, 2008. The Street Concepts Genesis Coupe will join vehicles designed by Rhys Millen and HKS as the third Genesis Coupe scheduled to appear at SEMA.