Mercedes-Benz and fashion - a perfect matchMercedes-Benz has been committed to fashion for over a decade, establishing itself as an experienced partner of major international fashion platforms. The Stuttgart-based automaker is the title sponsor of Mercedes-Benz Fashion Weeks in Berlin, New York, Los Angeles, Miami and Mexico City, and supports numerous fashion events in Milan, Stockholm, Amsterdam and elsewhere in the world. “People are interested in the things that connect them to their personal lifestyles. This is why we’ve been aiming for years to present the Mercedes-Benz brand within the lifestyle environments of our target groups. Fashion is one of those environments,” says Dr. Olaf Gottgens, Vice-President Brand Communications Mercedes-Benz Cars.