Top German model Eva Padberg is taking on a new role as brand ambassador for Mercedes-Benz. The sought-after star model is to represent the Stuttgart-based premium car brand at future international fashion and lifestyle events. Eva Padberg will make her debut appearance in this role at Mercedes-Benz Fashion Week Berlin which is being staged for the first time in July.
“Berlin and Eva Padberg both epitomise a modern and young lifestyle,” Dr Olaf Gottgens, Vice President Brand Communications Mercedes-Benz Passenger Cars pointed out. “The Mercedes-Benz brand has always been known for its innovative approach, its timeless and emotional design and its unique allure. Which is why Eva Padberg is the ideal fashion ambassador for our brand.”